Best E-Commerce Tools of 2020

In Aa market saturated with dozens, if not hundreds, of different e-commerce tools, there are the top ten that I’d recommend. I’ll give you an in-depth overview of the features, benefits, pricing, and use cases for each one of these tools as we continue through this guide.

• Shopify
• WooCommerce
• BigCommerce
• Wix
• Magento

1. Shopify

Shopify has everything you need and more to start an e-commerce website from scratch. It’s an all-in-one e-commerce solution for website creation and shopping cart software.

Regardless of your technical skill level, Shopify is easy for anyone to set up and use immediately.

Shopify makes it possible for you to sell from anywhere. In addition to your own e-commerce store, Shopify supports third-party marketplaces, social media selling, and in-person sales with Shopify POS (point of sale) software.

Every Shopify theme is optimized for mobile devices. Additionally, with tools like BuildFire, you could always build a Shopify mobile app to take your mobile sales strategy to the next level.

One of Shopify's most significant standouts is its versatility. From startups to small businesses and large-scale operations, this e-commerce tool can fit the needs of any organization.

2. WooCommerce

WooCommerce is unique compared to other e-commerce tools on our list. That’s because it’s not an all-in-one e-commerce solution.

If you already have a WordPress website, you can add e-commerce functionality by installing the WooCommerce plugin.

From selling products to subscriptions and memberships, WooCommerce has everything you need to add e-commerce capabilities to WordPress.

The tool is fully customizable. It integrates with popular payment platforms like Stripe, Square, PayPal, Amazon Pay, and more. WooCommerce has other extensions for things like printing shipping labels and integrating with your email marketing platform.

For those of you who have an existing WordPress site, WooCommerce is the best way to start selling online without doing a complete rebuild. Simply install the plugin, and customize your settings from there.

3. BigCommerce

As another full-service e-commerce platform provider, BigCommerce offers everything you need to start selling online. Compared to other e-commerce tools on the market today, BigCommerce comes pre-loaded with the most native features.

BigCommerce has exceptional tools for inventory management, SEO, and conversions. You’ll also benefit from 24/7 customer support via phone, email, and live chat. So you can rest assured knowing that you’ll have access to assistance if you ever have any questions.

In addition to traditional online sales, BigCommerce supports B2B wholesale websites and provides enterprise-grade e-commerce solutions as well.

BigCommerce is an industry leader in e-commerce performance. When it comes to page loading speed, uptime, and security, this tool is second to none.

4. Wix

Wix is arguably the world’s simplest website builder. The platform is the easiest way for anyone to build a new website from scratch without any technical knowledge or coding experience.

Using the intuitive drag-and-drop builder, you can design a high-quality website with text, images, videos, and other media types in minutes. Adding new pages or starting a blog with Wix is just as easy.

Wix has 500+ templates for you to choose from. Your website will automatically be optimized for SEO and mobile web browsers. If you build a site with Wix, you’ll have access to the Wix App Market. This resource is filled with powerful web apps to customize your site.

You can also create an online store with your Wix website.

Wix offers a fully customizable storefront and shopping cart. Add features like a shopping wishlist, related product galleries, a quick add-to-cart button, mini-carts, and more.

For those of you who want to start selling new products online but don’t know where to start, Wix’s platform supports drop shipping. Browse from thousands of products that you can sell, with no inventory costs. Products ship in 5-7 business days.

Wix allows you to set up custom shipping rules as well. Manage international orders, choose your carrier preferences, and give customers real-time delivery estimates.

5. Magento

Magento is an e-commerce tool offered by Adobe. With Magento, you can create an e-commerce store no matter how big or small your website is. This platform supports small businesses, mid-market and enterprise, and B2B online sales as well.

Magento stands out from other platforms with its efficiency, automation, and access to crucial data. You’ll benefit from inventory management, business intelligence, shipping solutions, and order management.

This e-commerce tool has specific features for customer segmentation and personalization.

Your store will automatically display products, promotions, content, and prices based on factors like customer location, order history, customer gender, LTV, and wish list items. You can even improve the shopping experience for unknown website visitors based on their shopping cart or products viewed.